ALINA DAVLETSHINA

Digital Growth & Performance Marketing Manager

Fintech • IT • User Acquisition • Paid Traffic

I help fintech and tech companies scale user acquisition through data-driven paid media, funnel optimization, and strategic growth systems.

What I do:

🚀 Growth & Performance Marketing

• Paid ads strategy across Meta, Google, Telegram, and Yandex
• Funnel building and conversion-rate optimization
• User journey mapping and drop-off analysis
• A/B testing for creatives, landing pages, and offers
• Budget allocation, efficiency tuning, and ROI optimization

📊 User Acquisition

• Multi-channel campaign planning and launch
• Scaling paid traffic while maintaining performance
• Attribution and analytics setup and optimization (AppsFlyer)
• Creative testing systems to improve learnings and iteration speed

🧠 Marketing Strategy & Leadership

• Agency management and performance oversight
• Cross-functional collaboration with Product and Sales