ALINA DAVLETSHINA
Digital Growth & Performance Marketing Manager
Fintech • IT • User Acquisition • Paid Traffic
I help fintech and tech companies scale user acquisition through data-driven paid media, funnel optimization, and strategic growth systems.
What I do:
🚀 Growth & Performance Marketing
- Paid ads strategy across Meta, Google, Telegram, and Yandex
- Funnel building and conversion-rate optimization
- User journey mapping and drop-off analysis
- A/B testing for creatives, landing pages, and offers
- Budget allocation, efficiency tuning, and ROI optimization
📊 User Acquisition
- Multi-channel campaign planning and launch
- Scaling paid traffic while maintaining performance
- Attribution and analytics setup and optimization (AppsFlyer)
- Creative testing systems to improve learnings and iteration speed
🧠 Marketing Strategy & Leadership
- Agency management and performance oversight
- Cross-functional collaboration with Product and Sales